One Systems

When Frank Best International art director John Cate called about shooting a series of print ads for One Systems, I smiled for a couple of reasons. First, the concepts were fresh and interesting. Second, this client makes big speaker systems that sound really good. The only rub was waiting for a rain day to do the location shoot (usually you hope for sunshine). We got all the rain we needed, plus a wicked dose of freezing wind – it actually snowed the following day.