Bridgestone/Firestone

teamed up with the NHL, NHLPA and Hocky Hall of Fame as their official tire. This global partnership will be a multi-year effort; a big piece of it is a point-of-purchase campaign seen across North America. Shooting this series has turned out to be massive fun for everyone involved. Special thanks to Art Director Kathy Lambert and the rest of the crew at Gish, Sherwood & Friends.